One of my hobbies is training. Whether it'd be for speed, power or just strength i do feel the itch if i miss a day. Now Elite Fitness Systems (EFTS) is one of the biggest 'hardcore' training sites there is. With indepth articles on a wide variety of topics from educational to plain humourous, they also provide video tutorials.
They've established a strong fanbase through a throng of elite athletes who train under the EFTS banner and their high quality equipment. From the wide arrange of strength and conditioning equipment they have available for sale, one of the most popular pieces was called the prowler. They've made a series of models for different price ranges, but through their Youtube page, they sought out to promote their new Prowler 2 model with additional attachments.
The video doesn't actually list any prices or model names. It simply displays what it does best. Scenes of puking, exhaustion and hundreds of kilos moving back and forth under the hot sun. It does create a sense of curiousity. Why would anyone put themselves through that? What the hell is that thing? How the hell can they do that? For long time followers the question would be, "Which model of the prowler is that? I've never seen those handles before?"
Interestingly enough, the Prowler has developed a cult following. The 'Flu' or the 'Prowler Flu' exhibited by users of the equipment has been seen as proud achievement. By searching prowler flu, we can see dozens of users showing the world their efforts to overcome the steel frame, only to succumb to pure exhaustion. Why do they do that? Why do some of us enjoy watching it? Sadists and masochists unite?
A simple video which is able to achieve a series of goals. Now considering, EFTS isn't a particulary well know brand compared to other brands such as GNC or Hammer Strength, through Youtube they are able to connect with their target market at a cost effective solution. Sites such as Youtube could be considered somewhat of a godsend.
No comments:
Post a Comment