ABC and the Campaign.

It really is amazing how social media is growing as the choice medium for communication. We've seen the recent surge of videos being uploaded onto Youtube with the upcoming election; short clips released by the parties in order to gain some sort of edge over each other.

Its also interesting to see how the ABC has pursued the popular iPhone application ability to create their own app, which follows the election and provides users with continuous updates.
 
The ABC have also created a website in face of the upcoming election which provides users with an array of content ranging from topics, statistics and polls. What caught my attention on their site were 2 main topics which were Twitter Trends and Hot or Not.

Twitter Trends basically provided a visual representation of election topics being talked about on Twitter whereas Hot or Not was a compilation of information from a variety of social media channels such as Facebook or blogs and displayed the sentiments of users on Gillard, Abbott and Brown.

Personally i don't think these websites or apps will affect my decision on the election but it'd be interesting to see how they'll develop and affect the younger generation, with them being more tech-savvy and aware. In 2-5 years, how much of an impact would applications and social media have in the election? Would there be a time where they'd be placed higher in preference over the traditional print media, especially considering the growth of e-books?